Introduction In the dynamic and competitive landscape of business logistics, the ability to predict and respond to customer demand is a crucial element for success. Demand forecasting, as a strategic tool, plays a central role in enabling businesses to make informed decisions, optimize inventory management, and enhance overall supply chain efficiency. This essay explores the significance of demand forecasting in business logistics planning, delving into its key principles, methods, and the far-reaching impact it has on various aspects of the supply chain. Order Fulfillment and Customer Satisfaction The accuracy of demand forecasts directly influences order fulfillment processes. Businesses that can anticipate customer demand more accurately are better equipped to fulfill orders promptly and efficiently. This not only enhances customer satisfaction but also contributes to positive brand perception and customer loyalty. For businesses engaged in e-commerce or retail, where rapid order
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